Insights
Research & Insights
Data-driven lessons from 100+ fundraising campaigns.
Why Time-Windowed Leaderboards Outperform Static Ones
We analyzed 12,546 donations across 4 live campaigns. Time-windowed WhatsApp leaderboards achieved 94% turnover per notification, and ambassadors who fell off recovered at 2.5x their expected rate.
How Data Beats Gut Feelings: Transforming Fundraising at FundGen
We analyzed 301 ambassadors, 4,893 donations, and ₪4.1M raised in one week. The top 20% most active app users raised 49% of total campaign funds. Ambassadors who made 5+ phone calls saw a +564% lift in donations.
5,007 Contacts, Zero Duplicates
A nonprofit uploaded 5,007 contacts into FundGen's Potential Donors List. In the final five hours, 76 ambassadors claimed contacts in real time — zero duplicates. 348 donations in 300 minutes: roughly 1 donor per minute. That's 23% of all 1,492 campaign donations from a single coordinated sprint.