Every campaign makes you smarter. Every year raises more.
FundGen Insights turns your campaign data into actionable intelligence. Full analytics. Ambassador performance rankings. Donor behavior analysis. Structured recommendations for next year. So your next campaign doesn't start from scratch — it starts from everything you've learned.
Your campaign ended. The data died with it.
The campaign is over. Everyone celebrates. And then... nothing.
- No one sits down to analyze what actually worked.
- No one documents which ambassadors were stars and which ones went quiet after day two.
- No one looks at which messaging converted and which fell flat.
- No one records which donors gave more than expected — and which ones need a different approach.
Six months later, when it's time for the next campaign, you start from zero. Same mistakes. Same guesses. Same scramble.
And the relationships you built with ambassadors? Cold. You haven't talked to them since the thank-you message. Half of them won't come back next year.
Campaigns shouldn't be one-off events. They should be a compounding asset.
How It Works
Full campaign analytics
The moment your campaign ends, Insights generates a complete performance breakdown:
- Total raised vs. goal
- Donation velocity over time — when did momentum peak? When did it stall?
- Ambassador activation rates — how many actually worked vs. just signed up?
- Average donation size and frequency
- Channel performance — which outreach methods drove the most donations?
Not a data dump. A clear, structured report you can actually use.
Ambassador performance rankings
Know exactly who your MVPs are — and who needs a different role next time:
Top performers
Ranked by amount raised, donors converted, and consistency
Rising stars
First-time ambassadors who showed real potential
Needs support
Ambassadors who struggled but showed effort
Inactive
Signed up but never engaged
Every ambassador gets a performance profile. So next year, you know exactly who to recruit first, who to invest in, and who to coach differently.
Donor intelligence
Understand your donor base like never before:
- Who gave? How much? Through which ambassador?
- First-time vs. returning donors
- Donor size distribution — are you relying on a few big donors or a broad base?
- Lapsed donors who came back — what brought them?
- Donors who were contacted but didn't give — why not?
This isn't just a report. It's your donor strategy for next year.
What worked, what didn't
Insights identifies patterns across your campaign:
- Which message templates had the highest conversion rates?
- What time of day drove the most donations?
- Which ambassador incentives actually motivated action?
- Where did the campaign lose momentum — and what could have prevented it?
Concrete answers. Not vibes.
Next-year recommendations
Based on everything the system learned, Insights generates a set of specific, actionable recommendations:
- How many ambassadors you should recruit (and which ones to bring back)
- Suggested goal adjustments based on actual performance
- Messaging strategies that should be doubled down on
- Timing recommendations for campaign phases
- Outreach gaps that need to be closed
Your next campaign plan starts here.
Keep ambassador relationships warm
The campaign is over, but the relationships shouldn't be. Insights helps you stay connected:
- Automated thank-you sequences for ambassadors
- Year-round touchpoints to keep ambassadors engaged
- Early commitment prompts before next campaign
- Ambassador satisfaction tracking
When recruitment starts for next year, your ambassadors already know they're coming back.
Why It Works
Structured post-campaign analysis
No more "we should really look at the data" and never doing it.
Ambassador rankings
Know who to recruit first, who to coach, and who to thank.
Donor intelligence
Build a smarter donor strategy year over year.
Actionable recommendations
Your next campaign plan writes itself.
Relationship continuity
Ambassadors stay warm. Recruitment gets easier every year.
Compounding knowledge
Every campaign builds on the last. You never start from zero again.
The Compounding Effect
You run a campaign. Learn the basics. Raise your target.
With Insights, you know your top ambassadors, your best messaging, your ideal timing. You raise 20% more.
Your ambassador roster is stronger, your donor strategy is sharper, your playbook is proven. You raise 30% more.
That's not growth. That's compounding intelligence.
Stop starting over. Start building on what you've learned.
FundGen Insights is included in FundGen Enterprise or available as a standalone post-campaign module.