Research
Fundraising runs on gut feelings and anecdotes. We run it on production data — every call, every WhatsApp message, every donation across the campaigns we power — and publish what the numbers actually say about ambassadors, leaderboards, and coordination.
A nonprofit uploaded 5,007 contacts into a shared Potential Donors List. In the final five hours, 76 ambassadors claimed contacts in real time — zero duplicates, 348 donations in 300 minutes, 23% of the whole campaign from one coordinated sprint.
301 ambassadors, 4,893 donations, ₪4.1M raised in one week. The top 20% most active app users raised 49% of total campaign funds — and five phone calls turned out to be the threshold that separates high performers from everyone else.
12,546 donations across 4 live campaigns. Leaderboards that reset with every WhatsApp notification put 66% of ambassadors in the spotlight — and ambassadors who fell off fought their way back at 2.5× their expected rate (p < 0.001).
