The Science of Human Fundraising
The WhatsApp threads, the Excel files, the donor lists — we turn them into one clear plan: who asks whom, when, and for how much. Then we run it with you.
$80M+ raised · 100+ campaigns · works with Charidy, CauseMatch, Charity Extra & more.
Built from your data · updates live
One system, on your calendar
Every product picks up exactly where the previous one ends — the same donors, the same people, one timeline.
Organize potential ambassadors, run the kickoff event, import & cross-reference past donors, and forecast the raise — before you commit to a goal.
Before the campaign →Guided cockpits, a live Wall the community watches, WhatsApp pulse in the group, and a command center that tells you who needs you now.
Campaign day →The same workspace flips to caller mode — thank-you and upgrade calls while it's warm, renewals, expired cards. Want us inside? That's accompaniment.
Year-round →Bob walks your major-donor relationships every morning: who to steward, who's cooling, which warm intro to use.
Meet Bob →Free for everyone
Before launch: the HQ organizes ambassadors, matches past donors, forecasts the raise. On campaign day: every ambassador gets a cockpit and a coach — you get the command center and the live Wall.
The campaign ends; the donors shouldn't. Switch the same workspace into routine mode — callers instead of ambassadors. Renewals, expired cards, one-time gifts converted to monthly — every call recorded, every dollar transparent.
03 · Accompaniment
For organizations that want us inside: we productize your work so every donor gets the full experience of why they give — a living record per donor, story-driven journeys, and a team coached on your tone. Custom-built per organization.
Why he gave: his anniversary dedication, May 2022
Introduced by: A board member
Last conversation: asked about the new building wing
Wants to hear about: the scholarship fund
Next touch: impact update before the annual gala
FundGen Lab
The Lab is where our research becomes new products — explorations, betas, free while they bake. First resident: Bob, an AI companion for major donors.
Good morning 🌅 Your day:
💎 Major donor cooling off: Michael S. — gave $10,000 last year, quiet for 7 months
🤝 Warm intro, unused: your board member sits on the foundation's board — ask for it
⏰ Deadline: the family-foundation grant — 12 days left
Your move now: an impact-update call to Michael S.
Want me to draft your opener?Free to start
Bob learns your whole organization — programs, people, donors, funders, who knows who — and walks major-donor relationships with you: a daily compass of what to steward today, warm intros you haven't used, and drafts grounded in your real story.
From our research
Every method on this site was tested on live campaigns — thousands of real donations, measured and published.
Ambassadors who made 5+ phone calls out-raised everyone else — data from 301 ambassadors and 4,893 donations in one week. Read the study
Why time-windowed leaderboards beat static ones — 12,546 donations across 4 live campaigns. Read the study
Collision-free lead distribution: 1,492 donations, and never two people calling the same donor. Read the study
Real campaigns, real people
The AI integration is simply genius — the bot kept the group updated and motivated nonstop. Some people were sure it was me personally writing them.
Without the app, we would not have achieved what we achieved.
Like having a personal secretary — we could see when someone opened the link and when a donation was made, in real time.
A tool on the level of Apple.
The app changed the balance of power. It created enormous value for the campaign.
Like having a personal secretary for the whole campaign.
Next campaign coming up?
Open a campaign in minutes — free. Want us in it with you? Book a demo — fifteen minutes settles it.
